Asda is scrapping its discount scheme for NHS workers and others following an announcement sent to customers.
The supermarket giant confirmed in an email that it will diminish the scope of its Blue Light discounts. It comes just weeks after shoppers were given the ability to add the Blue Light Card to its Rewards app.
Among the items no longer covered under the 10 per cent discount include frozen food, baby food, all fuel, pet food, non-fresh such as tinned food, and Smart Price and Just Essentials products. The change will be implemented on Thursday, June 15, Leeds Live reports.
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The email sent by Asda to its customers reads: "We are getting in touch as you are a verified Blue Light member with Asda Rewards and we wanted to let you know that from Thursday 15 th June, you may notice some changes to your current benefit.
"As part of the ongoing evolution of Asda Rewards, Blue Light Card holders will continue to receive 10% Cashpot benefit on all fresh products in our stores. However, you may notice that other products are no longer included in the offer.
"You will continue to earn Asda Pounds on non-fresh food, clothing, health and beauty, household, entertainment and homeware products in the same way as other Asda Rewards users, and you’ll still be able to make the most of all the other Asda Rewards benefits to continue building your Cashpot."
Confirming which products will no longer be available on the discount, Asda's terms and conditions now state: "From 15th June 2023, Discount is not valid on George/George.com, Asda Online Groceries, Frozen, Non-Fresh Food items, health and beauty, baby, household including pet and laundry, Food to Go, George Home, Homeware and outdoor, entertainment and toys, Asda Tyres, Fuel, all alcohol, Tobacco, Lottery products, Gift Vouchers & Cards, Infant/Formula Milk, Cash-back, Fireworks, Online Games & Instant Tickets, Photo Printing, Saver Stamps, Postage Stamps, ‘Top-Up’ Mobile Phone Cards, any other online Financial Services and Insurances, Pharmacy, café & separate concessions and all items within the Just Essentials by Asda and Smart Price ranges."
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