They say breakfast is the most important meal of the day.
Now, Asda is serving up a treat to help give you a "magical" start to your morning.
The supermarket giant is selling unicorn crumpets, which are already proving to be a big hit with shoppers.
A pack of four costs £1 and Asda recommends pairing them with raspberry jam for a "magical breakfast", reports Mirror Online.
One shopper posted on Asda's Facebook group: "Cutest breakfast in the morning sorted."
The unicorn crumpets are not the only food craze that Asda has launched this summer.
It recently announced 'Donut Beef Burgers' in which shoppers can fill their burgers with their own flavour combinations.
While most diners will be used to stacking their burgers with delicious fillings, the burger donut is a relatively new concept.
The new donut burgers come in 280g packs of two for £1.97 and are available in store and online.
One reviewer said: "Burger & Beer the perfect match Fits perfectly over neck of beer bottle so no plate needed.
"Can you bringing out a doughnut bun to put it in."
