Asda is getting into the festive spirit four months before Christmas.
The supermarket is selling mince pies four months ahead of December 25.
Eagle-eyed shoppers even spotted boxes of the festive treats on Asda shelves back in August.
However, last year the retailer revealed that it sells mince pies all year round - despite them being synonymous with Christmas.
The buttery pastry offering are filled with juicy raisins and festive spices.
An Asda spokesperson said: "Mince pies are firm favourites with our customers, which is why we have them available in our stores all year round and not just for Christmas.
A Morrisons spokesperson said: "Our bakeries don't sell mince pies all year round but we do start selling them a few months before Christmas because our customers tell us they really enjoy them."
Asda's mince pies have been the talk of the town on social media.
Food blogger NewsFoodUK posted a picture of the pies on Instagram, and the image has garnered hundreds of comments.
One follower said: It's bl**dy August."
While another simple put "Whattttt"
