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Nottingham Post
Nottingham Post
World
Neil Shaw & Christopher Harper

Asda is looking for a cat to be the star of its new Christmas TV ad campaign

Some of us have dreams of becoming famous - perhaps one day seeing our faces on the big or small screen.

But even if that seems like a faraway dream, you could still have a claim to fame if you think your cat has the star factor.

That's because Asda is looking for a cat to star in its new Christmas advert campaign, according to SurreyLive.

Awarded to the cat whose personality prowess ranges from grumpy and sullen to jubilant and joyous with the snap of a finger (and maybe a treat), the role will see the chosen cat taking part in what is set to be Asda’s most magical Christmas ad yet.

Eilidh Macaskill, Vice President of Creative and Media at Asda, said: “We want to make this Christmas the most extra special Christmas yet, so we’re pulling-out all stops to ensure we bring a little magic to screens, with the help of Mr Grumbles.

Whether a short, ginger-furred kitten, or a raggedy ragdoll, the role of Mr Grumbles is open to cats of all shapes and sizes.

The ad director will then select Mr Grumbles from hundreds of headshots, taken from a casting-call and those submitted by members of the public through social media, selecting the feline who brings to life the essence of Mr Grumbles.

Filming for Asda’s 2019 Christmas ad will begin in mid-September.

If you have a cat worthy of the name Mr Grumbles, make sure to send a picture to Asda on Twitter, Facebook or Instagram with the hashtag #MrGrumbles.

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