Asda is about to delight people of a certain diet with its latest announcement — though it's sure to rub others up the wrong way.
When it comes to supermarket shopping, one of the most difficult things has to be navigating your way around the store.
No matter how familiar you are with your local supermarket, there's always something you'll struggle to find (not always something obscure either) and you'll often end up having to ask a member of staff for assistance.
For those with vegan diets the hunt for specific items can be even more difficult - as products are often spread around stores in amongst the non-vegan offerings.
But now Asda is now trying to make the shopping experience much easier for vegans, Bristol Live reports, by introducing entirely vegan aisles to its supermarkets.
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Asda is launching a vegan aisle across 359 of its stores in the UK after revealing plans for more than a hundred new vegan products in its range of non-refrigerated products.
Two bays in each of the stores will be dedicated to vegan products - with one for savoury, including proteins and cooking sauces, and one for sweet food and snacks.
Asda's buying manager, Sarah Thornewill, told The Grocer: "We understand that customers want a quick and simple shopping experience, and this shouldn't be restricted by dietary requirements.
"By merchandising all our vegan items together, we hope to save customers time and offer inspiration, whether for those following a plant-based diet, or those looking to reduce their meat consumption."
