Asda has increased the price of another yellow Just Essentials range product - just weeks after its launch.
A 500g packet of mince has gone up by 10p - from £1.69 to £1.79, and comes after rival supermarkets lowered their price to match Asda's. Earlier this month Asda was accused of 'embarrassing poorer families' with their new yellow budget range, which replaced its Smart Price range.
Some shoppers felt the bright yellow packaging stands out too much and gives 'poverty markers' to struggling customers. Our weekly comparison of basics like milk and bread - the cost of which we have been monitoring at supermarkets since March - showed that last week Asda put the price of its Just Essentials teabags up from 25p for a pack of 40 to 28p and its coffee up from 75p for 100g to 83p.
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The latest price increase - 10p on a pack of mince - has not gone down well with shoppers, many of whom have been sampling the new range for the first time.
One customer told the Manchester Evening News: "I know some people haven't been that keen on the new packaging, but I love the new range. I don't think it's fair for them to be putting the prices up already."
The full shopping list is made up of an 800g loaf of bread, two pints of milk, 200g of coffee, 160 teabags, a 250g block of butter, a tin of beans, 300g of chicken and 500g of mince.
There was good news at Lidl who last week increased mince by 20p to £1.89 but have now reduced it again to £1.69, it's previous price. As a result Lidl is now cheapest at £9.97, followed by Aldi at £10.30, followed by Tesco at £10.40, and Asda at £10.54 - up from £10.44 last week and £10.16 the previous week. Sainsbury's and Morrisons are the most expensive at £11.04 and £12.02 respectively.
The M.E.N has approached Asda for a comment.
Lidl
Loaf of white bread 800g - 36p
Milk 2 pints - £1.15
Coffee 200g - £1.69
Teabags 160 - 99p
Salted butter 250g - £1.72
Beans 420g tin - 22p
Chicken 300g - £2.15
Mince 500g 20% fat - £1.69 (reduced from £1.89)
Total £9.97
Aldi
Loaf of white bread 800g - 36p
Milk 2 pints - £1.15
Coffee 200g - £1.69
Teabags 160 - £1.29
Salted butter 250g - £1.75
Beans 420g tin - 22p
Chicken 300g - £2.15
Mince 500g 20% fat - £1.69
Total £10.30
Tesco
Loaf of white bread 800g - 36p
Milk 2 pints - £1.15
Coffee 200g (2 x 100g) - £1.70
Teabags 160 (2 x 80-pack) - £1.30
Salted butter 250g - £1.75
Beans 420g tin - 22p
Chicken 300g - £2.25
Mince 500g 20% fat - £1.69
Total £10.40
Asda
Loaf of white bread 800g (Just Essentials) - 39p
Milk 2 pints - £1.15
Coffee 200g (2 x 100g Just Essentials) - £1.66
Teabags 160 (4 x 40-pack Just Essentials) - £1.24
Salted butter 250g - £1.75
Beans 410g tin (Just Essentials) - 25p
Chicken (bigger 350g pack for £2.70) - equates to £2.31
Mince 500g 20% fat - £1.79 (up from £1.69)
Total £10.54
Sainsbury's
Loaf of white bread 800g - 36p
Milk 2 pints - £1.15
Coffee 200g £1.69
Teabags 160 - £1.29
Salted butter 250g - £2.15
Beans 400g tin - 21p
Chicken 300g - £2.50
Mince 500g 20% fat - £1.69
Total £11.04
Morrisons
Loaf of white bread 800g - 85p
Milk 2 pints - £1.25
Coffee (2 x 100g) - £1.70
Teabags 160 (2 x 80-pack Savers) - £1.30
Salted butter 250g - £1.95
Beans 410g tin - 29p
Chicken 300g - £2.49
Mince 500g 20% fat - £2.19
Total: £12.02
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