Asda is set to team up with US-based Netflix to launch a new collaboration of fashion products through the supermarket giant's clothing brand.
It's reported that George at Asda and the streaming service will produce a number of lifestyle items. The new products will be in selected stores and online and will include branded items such as footwear, accessories, stationary, mugs and board games, BirminghamLive reports.
The products will be available for fans of Netflix’s original series such as Squid Games, Stranger Things and Money Heist.
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According to the Asda online shop, fans of Rick and Morty, Stranger Things, The Queen's Gambit and more can now buy t-shirts and other apparel. Asda has also announced that it will launch a flagship within Asda’s Milton Keynes store, where George 'has worked with Netflix to offer customers a more immersive experience' that includes branded changing rooms, dedicated product areas and access to the full range of 48 licensed products.
George senior buying director Scott Macrae said: “We are extremely excited to have launched our partnership with Netflix. We know that George is an important destination for customers looking to buy licensed product and Netflix has a broad range of properties that appeal to all the family.
“We feel this collaboration a great fit for George which allows us to continue to bring a range of product that is relevant and for all the family to enjoy.”
