Asda flooded with praise for using models with curves and stretch marks

Supermarket giant Adsa has been widely praised online for its use of a model with curves and stretchmarks to showcase its underwear collections.

Images of the model, showing off her stretch marks and stomach rolls, were posted on Instagram to huge acclaim, receiving thousands of likes and compliments.

The plus size model was pictured wearing two sets of underwear, one pink, one green, in a post captioned "Gorgeous gorgeous girls, wear basics that make them feel amazing!"

Read more: M&S hailed as new lingerie model is ‘normal’ woman with stretch marks and stomach rolls

Wearing the Asda bra and knickers set in the photos is Olivia Campbell, a body positive influencer whose work can be found on Instagram, TikTok and YouTube.

Model Olivia describes herself as a 'baddie with a belly' who is 'here to help you fall in love with yourself', and often models lingerie on her personal Instagram account., which has 200k followers.

The post has been flooded with positive comments, heart-eyes emojis and with Olivia being described as "beautiful".

Olivia has also modelled for brands like Pretty Little Thing and Ann Summers. (Asda)

Instagram user, joanne.jeffries said: "she looks absolutely stunning."

Another user, mrsbaker_2019 praised the supermarket, commenting: "Well done Asda!"

A third commented: "Gorgeous well done Asda for using plus size beautiful women."

Claireee_91x said: "She looks beautiful! The negative comments are really not needed. If you can't say anything nice then don't say anything. Be Kind."

Olivia looks stunning as she poses for the camera. (Asda)

Whilst the majority of the comments have been positive, some social media users have suggested that the model has been put in underwear that is the wrong size for her.

jdbem slammed: "no no no no - it's lovely lingerie but it just does not fit this beautiful girl !! Please dress your models in sizes that actually fit, look at the bra ??? It must be so uncomfortable and as for the briefs, good god"

judygirl1958 said: "The bra is too big on her."

jackiejrhadley said: "Can’t imagine what sort of VPL you might get with those knickers."

Asda said: "“The new George lingerie campaign highlights a positive message around both diversity and inclusion. We strongly believe that people from all walks of life should be represented equally and do not tolerate abusive comments directed towards any group of people including those featured on our social media channels.”

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