Asda's George has been applauded by shoppers for using a 'real' mum with stretch marks to model its lingerie.
The supermarket teamed up with the model, who goes by the handle @brunna.teixeira_ on Instagram, with the goal of empowering others with the unfiltered photos.
Brunna, who says "self love is the best type of love", was chosen to showcase the retailer's Entice lingerie set - a lacy purple two-piece that is available in sizes 6-22.
A picture of the stunning mum-of-two was posted on the George at ASDA Instagram account, where it was immediately flooded with praise from delighted customers, Manchester Evening News reports.
Comments quickly flooded in from people who wanted to thank the supermarket for showcasing a 'real' body.
kellyjaylp commented: "When you can see yourself in a photograph and relate, I feel seen!"
nikki_poetry_of_a_mindful_mess said: "Thank you so much for using different bodies for your underwear campaign."
georgiecroftox praised: "This is actually my belly after having a kid. Love this."
jay_louise95 said: "Finally a lingerie set that shows what I’d typically look like, rather than all the skinny models with perfect tummies.
chrixxie_22 added: " Hurrah.... A proper body. Not filtered. Love the set."
The Entice Lingerie sets are available to buy online and in ASDA stores now, just in time for Valentine's Day.
Don't miss the latest news from around Scotland and beyond - Sign up to our daily newsletter here.
