Asda has discounted many children's clothing and toys across stores.
Parents doing their shopping in the supermarket have been sharing their huge hauls on social media after picking up items for 70 per cent less.
In fact, Facebook is being flooded with parents sharing the discounts they've managed to pick up, reports Liverpool Echo.
It's worth noting, however, that stock is dependent on individual stores and will vary from branch to branch.
Nonetheless, one savvy shopper revealed her entire shop cost her £50 instead of £106 with the reduced prices.
Commenting underneath the post, shoppers gave more details about which Asda stores had the best selection, with others already planning to visit their local stores to see what bargains they could find.
Character clothing is also included in the sale including Disney and Mr Men too.
You can find your nearest Asda store here.
