ASDA has been criticised online for sharing an image of a plus-size model wearing lacy lingerie, which shoppers say 'don't fit'.
The supermarket enlisted plus-size model and content creator Olivia Campbell to feature it's latest range of matching bra and knicker sets on Instagram.
Olivia, who describes herself as a 'baddie with a belly', has racked up 200,000 followers on her Instagram account, where she helps people to "fall in love" with themselves.
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Her profile is filled with pictures of herself looking stunning in brightly-coloured lingerie and stylish outfits.
And while ASDA's products received a wave of compliments on her Instagram profile, over on the supermarket's page people weren't so complimentary.
After ASDA shared a photo of Olivia wearing their lingerie, people rushed to the comments to criticise the brand for dressing the model in knickers that were 'too small', and a bra that 'doesn't fit'.
One person commented: "no no no no - it's lovely lingerie but it just does not fit this beautiful girl !! Please dress your models in sizes that actually fit, look at the bra ??? It must be so uncomfortable and as for the briefs, good God."
While another said: "The bra is too big on her." and another added "Can't imagine what sort of VPL you might get with those knickers." While one wrote: "Yeah great but it doesn't fit!!"
Despite the comments from shoppers, Olivia said that she 'can't recommend the set enough'.
ASDA told MEN : "The new George lingerie campaign highlights a positive message around both diversity and inclusion.
"We strongly believe that people from all walks of life should be represented equally and do not tolerate abusive comments directed towards any group of people including those featured on our social media channels."
