After 11 years, the world is awash with iPhones and the stellar sales growth of the early years has slowed to a more incremental pace.
Cumulatively to the end of July 2018, Apple had sold more than 1.4 billion iPhones worldwide. In the three months leading up to last Christmas, Apple was selling iPhones at a rate of 35,401 an hour.
While volumes have plateaued, Apple's strategy is to push customers to buy ever more expensive phones.
Company figures show the average selling price of an iPhone is $1,012 compared with just $845 in the corresponding period a year earlier.
As if to underline that point, Apple yesterday unveiled three new iPhones, the most expensive of which will cost you $2,369 — a 30 per cent price hike over last year's most expensive iPhone X model.
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