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The Economic Times

As Seen on Netflix: Tourism Ministry, Netflix launch portal to promote India's filming locations

Netflix India Netflix India the Ministry of Tourism Economy

The Ministry of Tourism and Netflix India on Thursday launched "As Seen on Netflix", a dedicated section on the Incredible India website that will allow travellers to explore real-life filming locations, cultural traditions and experiences featured in Netflix India's films and series.

The initiative, launched as Netflix completed 10 years in India, is part of the streaming platform's ongoing partnership with the Ministry of Tourism to promote India's destinations and cultural heritage through storytelling.

The announcement was made at an event at the National Gallery of Modern Art (NGMA), where Union Minister for Culture and Tourism Gajendra Singh Shekhawat and Netflix Co-Chief Executive Officer Ted Sarandos discussed how Indian stories can boost tourism and strengthen the country's creative economy.

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