As it concludes its third week in theatres, the Yami Gautam starrer 'Article 370' inched closer to the coveted Rs 100 crore mark at the global box office.
According to early estimates reported by sacnilk.com, 'Article 370' amassed approximately Rs 0.90 crore in the domestic markets on day 20, maintaining a steady performance. The film boasted an overall Hindi occupancy rate of 13.22% on Wednesday, March 13, 2024, with night shows dominating at 17.95%.
Having collected Rs 35.6 crore in its opening week and an additional Rs 22.3 crore in the second week, the film's third-week earnings have now reached an estimated Rs 10.3 crore nett. This brings the total domestic collection to an estimated Rs 68.20 crore.
Meanwhile, overseas collections have surged to Rs 11.75 crore, propelling the film's worldwide total to an impressive Rs 79.95 crore nett.
Directed by Aditya Suhas Jambhale, the film stars Yami Gautam, Priyamani, Kiran Karmarkar, and Arun Govil in pivotal roles and has emerged as a blockbuster hit. Despite facing stiff competition from Ajay Devgn's thriller 'Shaitaan', which crossed the Rs 100 crore mark within its first week, 'Article 370' has solidified its position among the top 5 highest-grossing Bollywood films of 2024.
With a budget of Rs 20 crore, the film has already surpassed the Rs 80 crore gross mark and is now eyeing a lifetime collection surpassing Rs 100 crore.
