Art Basel is a notoriously wild Miami weekend when celebrities and socialites converge on South Beach to party - and sometimes look at contemporary art.
This week at Art Basel Miami Beach, it wasn't the Kardashians who received the most buzz - instead, it was a trio of bananas.
The piece of 'modern art' in question was courtesy of Italian artist Maurizio Cattelan, who duct-taped a banana to the wall at the Perrotin gallery.
The satirical sculpturist called his creation 'Comedian' and the piece quickly became Instagram fodder, particularly thanks to its $120,000 to $150,000 price tag.
The banana ended up being purchased by three buyers - all perhaps unaware they could go to a nearby Publix grocery store and get the same thing for far less (it's Arrested Development come to life in Miami.)
The banana became big news again when performance artist David Datuna decided to eat it at the fair.
He posted about the experience on Instagram, calling his own performance 'Hungry Artist' and paying homage to the original creation. One commenter wrote, "White privilege at its finest!!!" in response.
Basel viewers were equally hungry for the piece, taping bananas to their own shirts and walking around the art fair. Maybe they could sell their tees for thousands.
The New York Times compared the piece to Marchel Duchamp's 'Fountain' urinal while questioning whether or not it was art worth seeing or selling. It also sparked the #ArtBaselBanana hashtag on Instagram.
Cattelan announced his retirement with a 2011-2012 retrospective at the legendary Guggenheim Museum in New York when almost every work he had made was suspended from the rotunda.
This isn't the artist's only viral work. In 2016, he created a functional, 18-karat gold toilet titled 'America' and installed it at the Guggenheim.
Guests lined up to use it. Hopefully, they didn't Instagram that particular experience.
