Arsenal will play in a special all-white kit when they face Nottingham Forest on Sunday, as part of a campaign backed by Hollywood star Idris Elba.
The Gunners and adidas have teamed up for the No More Red initiative, in a bid to tackle knife crime and youth violence.
And the Premier League outfit will wear a one-off kit for this weekend’s third round FA Cup tie at the City Ground.
Arsenal say: “As part of the campaign, we have also taken the unprecedented step of replacing our iconic red home shirt with an entirely white kit in our Emirates FA Cup tie against Nottingham Forest.
“The kit will never be commercially available and will only ever be awarded to individuals who are making a positive difference in the community.
“Following the game, the 10 shirts worn by outfield players have been gifted to organisations doing work in the community to address some of the root causes of knife crime and youth violence.”
The campaign aims to build on Arsenal in the Community’s work with young people in the capital.
It includes creating and refurbishing safe spaces to play football and creating a No More Red mentorship scheme where young people doing positive work in the community will be support by the likes of Elba, club legend - and former Forest loanee - Ian Wright, DJ Emerald Rose Lewis and artist Reuben Dangoor.
Actor Elba said: “From the time young people leave school, until the time they’re at home with family, there is often a void, a dangerous spike of nothing to do, where nothing can easily turn to something dangerous.
“If there continues to be no options for this after-school period, we will always see gangs form. Let’s create options for these young people.”
He told Sky Sports: "The idea that Arsenal are going to come out in an all-white kit and say 'No More Red' will hopefully make people think, 'hang on, what's going on here?' - then look further and try to find out more.
"I hope it makes an impact that ripples into other football clubs and inspires other collaboration ideas, and investment in practical things to help young people, whether that's football pitches, or youth centres like the one I went to in Forest Gate where I played sport and where I actually fell in love with film.
"We need to give young people, especially teenagers, another option and an alternative to knife crime and gangs. It's about what we can offer them as an option."
Wright, who made more than 200 league appearances for the Gunners and spent a short spell at Forest following his move to West Ham United, is also getting behind the campaign.
“Every young person deserves the opportunity to express themselves,” he said. “The opportunity to exist within a safe environment. The opportunity to live free from fear of violence.
“We can never accept loss of life through youth violence as ‘normal’ in our city and it’s so important that we all work together to create a better environment for young people.
“By giving young people more places to play sport, more support, and access to individuals who can inspire them, together we can help make a difference to young people in London.”
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