An Arsenal fan was keen to get their transfer message across on live TV following the Gunners' FA Cup win over Manchester City.
Pierre-Emerick Aubameyang's double grabbed the Gunners a deserved 2-0 victory over City and sent them through to an FA Cup final.
Due to the behind-closed-doors nature of matches currently, broadcasters have set up fan walls in order to allow supporters to cheer their team on via video link.
Post-match, BT Sport spoke with both Arsenal and City fans to get their thoughts on the game and one Gunners fan used it to send the club a transfer message.
Whilst presenter Jake Humphrey spoke to a different fan, the Gunners supporter held up a message that said "Give Arteta money".
It is a message that will no doubt be echoed by many Gunners fans - and no doubt Arteta himself.
Earlier this week Arteta admitted that he had concerns over how much money to spend this summer.
Arteta told Sky Sports : "It's a big concern.
"You can see how Liverpool build their squad and there is no magic, you need to improve the squad with quality, quality players.
"And we need a bigger squad to compete in this competition. That is the challenge.
"It's a massive job. You only have to look at the difference between the two teams - it's enormous.
"The gap in many areas, we can't improve it in two months.
"But the gap between the accountability, the energy, the commitment and the fight between the two teams is now equal.
"Before it wasn't like this. I'm very proud of that.
"The rest will take some time but at least we've got that now and my message to the players is with that we can create something."