A man has asked Argos to change its company name in tribute to his late uncle.
Michael wrote to the popular chain's head office asking them to consider rebranding as Argus in memory of his Uncle Gus.
However he was disappointed to receive a reply saying they were unable to grant his request for logistical reasons.
Michael shared a photo of their letter on Twitter , with the caption: "It's just one disappointment after another for me at the moment."
The letter, dated March 21, reads: "In response to your recent letter, we are extremely sorry to hear of the death of your Uncle Gus.
"Please accept out condolences and best wishes.
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"Unfortunately it will not be possible for us to implement your request to change the name of our business to "Argus" in your late uncle's honour.
"I hope you can appreciate that the logistics involved make it impossibe.
"We wish you and your family all the best."
It's not the first time Michael has written to a big company to make an unusual request, and earlier this year a reply from Guinness World Records also hit headlines.
He wrote to the company to tell them he had memorised Pi to two decimal places.
A member of the team sent a letter back, writing: "We are always eager to hear of new world record attempts.
"Unfortunately however, you claim to have memorized pi to two decimal places falls some distance short of the current record and we will not be sending a member of our Records Management Team to evaluate it.
"Furthermore, pi is not equal to 3.11 so this error would automatically invalidate your record attempt regardless."
Oh dear...
