A new study has shown that people are stupid, gullible and more easily swayed by pretty words than you would have believed possible. Just the news you wanted to hear before election day. According to the research, the more florid the wording on wine labels, the better the average drinker considers the wine to be – regardless of its actual quality.
This surely renders all wine descriptions meaningless, so do they even matter? And can you tell the real florid descriptions of wines from the fake florid descriptions? Take our quiz.
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“From vines planted in 1927, this is fine, bright purple in the glass ... This is fine-boned vosne, with good ripeness of both fruit and stems. Very persistent.”
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“Inky-dark yet light on the nose, with plenty of personality. This merlot is a complex heavy-hitter of barrel-aged intensity that enjoys a good length and crisp finish.”
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“A rotund delight, this glorious sangiovese is full of robust tannins and intimations of balsamic and oregano. Expressive and intense, this is one for savoury red lovers everywhere."
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“Its nose exhibits an aromatic intensity which seduces us with its red fruits, floral notes of truffles, incense and spicy touches. It caresses the palate with a satin texture.”
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“This viognier is pressed in a protective atmosphere ... Flavours of peach, apricot and ripe pears cascade across the palate, finishing with a refreshing acidic lift and gentle mineral grip.”
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“This laburnum-coloured French chardonnay is dry, crisp and minerally with just a suggestion of exudation ... Cheerful, lively, fine-shouldered and respectable, it has a light mouth feel and low acid content.”
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Fake
Solutions
1:A - This “medium bodied, dry” 2014 vosne-romanée pinot noir will cost you £49.54., 2:B - This “complex heavy-hitter” is completely madeup., 3:B - A “rotund delight” that is a total fabrication., 4:A - The “spicy touches” of the Marqués de Murrieta Castillo Ygay 2007 are £165 a bottle., 5:A - The Luis-Felipe-Edwards viognier is a gentle £7.99., 6:B - The “light mouth feel” of this chardonnay is intensely fake.