People born in January may have already speculated that their friends and family have spent less on them compared to those born in other months.
Well, now it's official.
According to research by money.co.uk , people with January birthdays will lose out by up to £1,120.11 of gifts over their lifetime.
The figure comes following the prediction that UK adults are set to spend almost £26billion on birthday presents in 2020 - meaning each one of us will fork out £392 on celebrating loved-ones this year alone.
But the banking experts have said one in 10 admit to spending a third (34% - £13.82) less on birthday gifts in January than the rest of the year.
The most money is spent on partners at £91, followed by children (£72) and parents (£45).
The data also revealed Brits do in fact have a favourite parent, with people on average spending 16 per cent (£6.78) more on their mums than they spend on their dads.
But why do people skimp in January?
Salman Haqqi, personal finance expert at money.co.uk commented: "After the financial excesses of Christmas, for many people January is a time for getting back in control of their money.
"This often involves reigning in spending on purchases such as gifts, activities and nights out, which may leave those born in January feeling a little left out.
"However, birthdays aren’t the only gifting occasions people have to budget for. There are also traditional occasions such as weddings, christenings and anniversaries, as well as more modern celebrations that are growing in popularity, such as engagement parties, baby showers, gender reveal parties, job anniversaries and promotions.
"It all adds up to a lot of expenditure that people really need to create a plan and budget for."
To help people benchmark and manage their spending on gifts, money.co.uk has created the Gifting Index calculator, which provides a breakdown of what people are typically spending on different occasions, plus a budgeting tool to help them plan out their annual gifting spending.
Salman added: "Having visibility of the amount you’re likely to spend over the course of the year is a great way for people to effectively manage their money and take a pro-active approach to budgeting."
If you're born in January and feel the crunch each year, then let us know in the comments.
