International sports-specialist practice AFL Architects - who have counted Liverpool and Chelsea as previous clients - have been appointed by Wrexham AFC to redevelop The Racecourse.
The first phase of the plans is currently underway and sets the stage for Wrexham AFC’s new ambitions.
New LED boards, sourced from Wembley Stadium, have been installed around the pitch and made their debut in the club’s recent match against Bromley FC.
The next stages will build from an initial audit and review project carried out by the practice.
The AFL team will be identifying opportunities to improve spectator experience throughout the concourses and maximise the value of recent major changes at the club.
Following on from the high-profile change in ownership by American actor Rob McElhenney and the Canadian actor Ryan Reynolds, the club is exploring new avenues to increase membership, enhance the matchday experience and further invest in the National League team.
Part of these plans involve the redevelopment of the Kop stand, once the largest all-standing terrace in the English Football League at 5,000 capacity but now no longer in use.
AFL had previously worked on the plan to build a new Liverpool FC stadium on Stanley Park - this was later dropped in favour of redeveloping Anfield. They have also worked with Chelsea FC, Stoke City and several host venues for UEFA EURO events.
John Roberts, Director of AFL Architects said: “This is an exceptionally exciting time for the club.
"I am always thrilled when AFL is commissioned in my home country, so the prospect of working for the oldest club in Wales is a very welcome one.
"The team therefore fully understand and respect this club’s heritage and will be working sensitively and closely with them to revitalise their home.”
Executive Director, Humphrey Ker added: “One of the key promises in our owners’ mission statement for Wrexham AFC is to improve the ground. So, it is a hugely positive step forward to be working with AFL as they have a track record of blending the heritage of famous stadiums with an upgraded fan experience.
“Their expertise will also help us ensure that the Racecourse Ground can become a hub for the Wrexham AFC community and we look forward to developing plans together in the coming months.”
