Aquascutum was popular with stars of the silver screen

Cary Grant visiting Aquascutum's London store in 1955 Photograph: Aquascutum

Scottish actor Deborah Kerr, who starred in From Here to Eternity and The King and I , in an Aquascutum ad campaign Photograph: Aquascutum

Humphrey Bogart sported the Kingsway trenchcoat both in films and in private Photograph: Aquascutum

Sean Connery wears a Kingsway trench coat as he films Another Time - Another Place in 1958 Photograph: Aquascutum

Shelley Winter starring in Columbia's 1953 film, Two Million Dollar Baby, wearing Aquascutum Photograph: Aquascutum

Sofia Loren in Aquascutum on the set of Columbia's The Key in 1958 Photograph: Aquascutum

1966: Jim Ryan models a check raincoat by Aquascutum Photograph: Keystone/Getty Images

1989: Prime minister Margaret Thatcher at 10 Downing Street with an Aquascutum clothing rep, picking her wardrobe for a foreign trip Photograph: Peter Jordan/Time & Life Pictures/Getty Image

Aquascutum's 2009 autumn-winter campaign harked back to the classic era Photograph: Aquascutum