Speaking at the Guardian Changing Media Summit 2016, Nigel Gilbert, vice president of strategic development, EMEA at AppNexus, explores the changing media landscape.
Discussing the challenges facing the publishing industry, he identifies two issues. Firstly, publishers must find a way to engage consumers across print, online and mobile, rather than treat each as a separate silo. Secondly, they must address the monetisation challenge to ensure they derive maximum value from each transaction they have with users.
This advertisement feature is paid for by AppNexus, which supports the Guardian Changing Media Summit 2016.
