Programmatic advertising was one of the hottest topics discussed at the Guardian Changing Media Summit. Following the event, read this report to understand why and how programmatic is emerging as key to real-time marketing success.
Conducted by more than 600 respondents from agencies, publishers and marketing departments across Europe, this joint report from AppNexus, WARC and IAB Europe is one of the biggest ever studies of programmatic advertising in Europe.
For those publishers who already have a programmatic strategy in place and want to take a deeper look at what new solutions are available to support yield management and optimisation, take a look at our new microsite. Here you can find a number of videos from the experts who have helped develop these solutions, as well as a real customer success story from Shazam.
This advertisement feature is brought to you by AppNexus, headline sponsors of this year’s Changing Media Summit
