Apple on Monday unveiled refreshed designs for its device operating systems at its Worldwide Developers Conference. The company also highlighted advancements in on-device artificial intelligence. But Apple stock fell as the news underwhelmed investors.
In a 90-minute prerecorded presentation to kick off WWDC 2025, Apple delivered news that matched expectations, based on preshow leaks. Wedbush Securities analyst Daniel Ives called it "a yawner."
Expectations were low heading into the event after Apple overpromised and underdelivered with last year's conference. Apple made a big splash at WWDC 2024 with announcements about AI, branded Apple Intelligence. But Apple postponed many of those AI features, including a revamped Siri personal assistant, after running into development snags.
However, Apple pushed back on the notion that it's behind the curve with AI by discussing its AI features for iPhone and other devices during the WWDC keynote.
New Apple Intelligence features include Live Translation for users to communicate with others in different languages. The experience is integrated into Messages, FaceTime and Phone apps.
Apple also provided updates to "visual intelligence" to use your device camera or screenshots to get more information about businesses, places and things. Plus, it announced enhancements to Genmoji and Image Playground.
As expected, Apple announced that it is opening up its AI models for software developers to incorporate into their apps.
But Apple spent most of its keynote presentation discussing the design overhaul for its device operating systems — its biggest since the iOS 7 in 2013. This time though the design language has been unified across all Apple devices including iPhone, iPad, Mac, Apple Watch, Apple TV and Vision Pro.
Central to the new user interfaces are "Liquid Glass" overlays for controls in apps and on the home screen.
The new operating systems will be available to users in the fall.
On the stock market today, Apple stock fell 1.2% to close at 201.45.
At WWDC, Apple offered "slow but steady improvements … but overall (it was) a yawner," Ives said. The presentation was devoid of any major Apple Intelligence progress because the company "is playing it safe and close to the vest after the missteps last year," he said.
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