Apple Inc. has struck a multiyear deal with Oprah Winfrey to produce original content, the technology giant announced Friday.
The iPhone maker has been looking to diversify its revenue beyond the devices it makes and apps produced by other developers.
Winfrey, famed for her talk show and acting roles, is also chief executive of the Oprah Winfrey Network, or OWN. Discovery Communications agreed to pay $70 million last year to take a majority stake in the network.
Apple has been courting Hollywood to produce original programming for the company, which produces streaming devices called Apple TV.
It landed two Sony television studio veterans, Jamie Erlicht and Zack Van Amburg, to lead its push into original programming last year. Among the first projects could be an animated film, according to Bloomberg.
