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The Guardian - UK
The Guardian - UK
Business
Nick Fletcher

Apple shares move higher as Citigroup issues buy recommendation

Apple shares have dropped around 20% since their recent peak in September, but analysts at Citigroup believe the worst could now be over.

A combination of factors have led to Apple's decline - the US election, worries about America's fiscal cliff, Europe's financial problems, a slowdown in China, as well as concerns about the company's own growth prospects amid increased competition. Citi said:

We assert that Apple's share of the smartphone market is at risk from low-end smartphones and competition from other eco-systems. We see upside from tablets, but this negatively impacts gross margin.

Even so, Citi has begun coverage of Apple with a buy recommendation and $675 a share price target. The bank said

We believe Apple shares have already achieved trough, setting them up for near-term appreciation. We note that based on history, after such sell-offs, Apple shares typically increase 20%-50%.

Apple is currentlyhh nearly 1% higher at $576, even as Wall Street opens lower, with the Dow Jones Industrial Average down 0.5%.

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