Apple's iPad Air and iPad Mini with retina launch – in pictures

Apple Inc chief executive Tim Cook steps out on stage during an Apple event in San Francisco, California. Photograph: Robert Galbraith/Reuters

Tim Cook holds the new iPad Air during an Apple announcement at the Yerba Buena Center for the Arts in San Francisco, California. Photograph: Justin Sullivan/Getty Images

Philip W Schiller, senior vice president of worldwide marketing at Apple Inc, introduces the new iPads during an Apple event in San Francisco, California. Photograph: Robert Galbraith/Reuters

Tim Cook holds up the new iPad Air. Photograph: Robert Galbraith/Reuters

Phil Schiller, Apple's senior vice president of worldwide product marketing, shows the width of the new iPad Air in San Francisco. Photograph: Marcio Jose Sanchez/AP

An avid audience for the announcements at the Apple event in San Francisco, California. Photograph: Robert Galbraith/Reuters

Tim Cook speaks on stage before a new product introduction in San Francisco. Photograph: Marcio Jose Sanchez/AP

Craig Federighi, Apple Inc. senior vice president of software engineering, speaks on stage about the new products. Photograph: Robert Galbraith/Reuters

The media grab some shots of the iPad Air. Photograph: Robert Galbraith/Reuters

Apple employees show off the new iPad Air, right, and iPad Mini with retina at a satellite launch event in central London. Photograph: Carl Court/AFP/Getty Images