Apple's grammatically-challenged Think Different advertising

Apple's grammatically-challenged Think Different advertising campaign is over, after five years, and in the US it is now trying to convert Windows users. The story ran in The Wall Street Journal [paid subscription required] which got the best quotes.(For example, Jobs saying: "We have a really good relationship with Microsoft right now. The way I look at it is, what's a few points of market share among friends?") You can read The Merc and USA Today versions free. As Jobs told the WSJ, "There are a lot more people out there that use Windows computers than no computers, so that's a very rich target for us." To put it a different way, Apple's turnover has halved since the launch of Windows 95, and there are already more Windows XP users than Mac users, so it has increasingly little to lose.