After more than a 10-year hiatus, Apple’s “Get a Mac” ad campaign has made a return.
The appearance of a bespectacled and suited man – played by actor John Hodgman and meant to represent a PC – came as the conclusion to Apple’s One More Thing event held at the company’s headquarters in California on Tuesday.
Traditionally, the PC was accompanied by Justin Long, who played the more relaxed and capable Mac. This time, Hodgman appeared on his own, mocking the inferior battery life and speed of Windows computers.
The event saw Apple boss Tim Cook introduce an updated line-up of computers that feature Apple’s brand new M1 chip.
Mr Cook described the new chip as the most powerful piece of technology Apple has ever made.
It will power the new MacBook Pro, MacBook Air and Mac Mini, offering vastly improved performance compared to their predecessors.
The return of the “I’m a PC” man comes as Apple seeks to boast of the capabilities of its updated Mac line-up compared to its rivals.
It claimed the new 13-inch MacBook Pro is three-times faster than the equivalent top-selling PC laptop in its class.
Apple also claimed that the introduction of the M1 chip to the new MacBook Air makes it faster than 98 per cent of all PC laptops released in the last year.
“There has never been a chip like M1," said Johny Srouji, Apple’s senior vice president of hardware technologies.
"It builds on more than a decade of designing industry-leading chips for iPhone, iPad, and Apple Watch, and ushers in a whole new era for the Mac. When it comes to low-power silicon, M1 has the world’s fastest CPU core, the world’s fastest integrated graphics in a personal computer, and the amazing machine learning performance of the Apple Neural Engine.
"With its unique combination of remarkable performance, powerful features, and incredible efficiency, M1 is by far the best chip we’ve ever created.”
