Online alumnus Neil McIntosh has written a post on our sister Newsblog asking why Apple is lowering the price of its iPods when the gadgets are flying off the shelves:
The simple answer is that Apple's ramming home its advantage while it can. It still makes good money from iPods, even with the prices cut, and it is reaping the benefits of volume production. And, for the medium term, the company is building a sturdy monopoly in digital music.
Worth a read.
