Apple has just unveiled its most striking design since the iPhone X, and it is set to redefine expectations.
With the official unveiling of Apple's iPhone 17 lineup just a few months away, excitement is building rapidly. Whispers and early peeks suggest these new iPhone 17 models could bring the most significant visual overhaul since the iPhone X, with substantial changes anticipated across display technology, device materials, camera layout, and even the range of available phones.
Here is a comprehensive overview of what to expect from the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone 17 Air.
A Fresh Lineup: The Four iPhone 17 Models
Apple is gearing up to unveil four new phones later this year. These include the standard iPhone 17, the iPhone 17 Pro, the iPhone 17 Pro Max, and a brand-new addition, the iPhone 17 Air.
Apple is planning major upgrades for the iPhone 17 lineup including new sizes, 120Hz ProMotion on standard models, A19 chip, and more
— Apple Hub (@theapplehub) July 22, 2024
Would you wait to upgrade next year?
Source: Ice Universe (on Weibo) pic.twitter.com/UXyJKIkUGq
This new 'Air' variant is poised to fill a significant gap, effectively replacing the previously less successful 'Plus' model. If online rumours are anything to go by, the Air model will be a remarkably slender, premium handset with impressive features.
Moreover, earlier reports suggest the iPhone Air will have a price tag that sits comfortably between the entry-level iPhone and the advanced Pro versions. Apple's strategic shift comes in response to the weaker sales performance of its previous 'Plus' models and a growing market appetite for more streamlined and elegant smartphone designs.
A Visual Revolution: ProMotion for Every iPhone 17
According to a report by Mac Rumors, a major enhancement across the entire iPhone 17 range will be the inclusion of ProMotion 120Hz LTPO OLED displays, a feature previously exclusive to the Pro models. This means that even the standard iPhone 17 will offer incredibly fluid scrolling and significantly smoother graphics, transforming the visual experience for all users.
Here's how the display sizes will shape up across the new lineup:
- iPhone 17: This model will feature a 6.27-inch display, a notable increase from the previous 6.1 inches, now matching the size of the Pro model.
- iPhone 17 Air: Expect a display between 6.55 and 6.6 inches. This larger screen will be coupled with an emphasis on a very thin profile and exceptionally slim bezels.
- iPhone 17 Pro: The Pro model retains its 6.27-inch display, consistent with the iPhone 16 Pro.
- iPhone 17 Pro Max: The largest in the series, it will have a 6.86—to 6.9-inch display, maintaining the size of its predecessor.
Sources also suggest the iPhone 17 Air will introduce an anti-reflection and scratch-resistant coating. Furthermore, the Face ID cutout, known as the Dynamic Island, on all future iPhones is expected to shrink, thanks to advancements in new metalens technology.
iPhone 17 Series Design: A Slimmer Build and Evolved Camera
Apple has reportedly started implementing its boldest design changes in years. Information suggests the iPhone 17 Air will be exceptionally slim and significantly thinner than any currently available model, potentially measuring just 5mm to 6mm (excluding the camera bump).
IPhone 17 Air looks fantastic pic.twitter.com/Am2s6bOTCK
— Majin Bu (@MajinBuOfficial) June 23, 2025
The word on the street is that the Pro and Pro Max models will transition from titanium frames to aluminium, a move driven partly by environmental considerations and partly by a focus on enhanced durability. This shift will involve a new half-aluminium, half-glass backing, designed to further increase resistance to drops.
iPhone 17 Cameras: Better Selfies and Enhanced Zoom
The iPhone 17 series smartphones will house a 24-megapixel front camera for improved video calling. The Pro and Pro Max could also gain a new 48-megapixel telephoto sensor. While their main and ultra-wide cameras are expected to remain unchanged, the slim iPhone 17 Air might feature only one rear camera, compensated by advanced software.
A Powerful A19 Chip Under the Hood
The iPhone 17 series will feature a powerful Apple A19 chip built on TSMC's 3nm architecture. This chip is expected to deliver significant boosts in performance and efficiency.
The Pro models, in particular, may feature an enhanced A19 Pro chip. While some speculated about a move to 2nm technology this year, TSMC isn't expected to introduce its newest 2nm process yet.
iPhone 17 Series Pricing
According to a report from PC Quest, the iPhone 17 is expected to maintain a price similar to the current iPhone 16 Plus, around $899 (£659.77). The new iPhone 17 Air, positioned between the standard and Pro models, is anticipated to be slightly more affordable than the Pro variants. However, ongoing tariff issues could lead to varied pricing for the iPhone 17 and Pro models in certain markets.
iPhone 17 Series Prices pic.twitter.com/Yf8xnT814F
— Apple Club (@applesclubs) June 20, 2025
iPhone 17 Series: A Defining Moment
If leaks and rumours prove true, the iPhone 17 series represents Apple's most ambitious update in years, bringing a fresh design, advanced display tech, and camera innovations across the board. The new iPhone 17 Air, with its anticipated features and sleek design, could truly reshape the lineup, attracting anyone seeking style and practicality in their next device.
