Apple and Google-parent Alphabet are in talks again over the iPhone maker using the Gemini artificial intelligence model to power a revamped version of the Siri voice assistant, according to a report. Google stock rose on Friday.
Apple and Google are exploring a custom AI model that would serve as the foundation of the new Siri next year, the Bloomberg report said.
Alphabet Chief Executive Sundar Pichai in April, in a court hearing, said Google hopes to forge a licensing deal with Apple for its artificial intelligence engine, Gemini.
Apple's annual iPhone event is expected in September. Apple is expected to unveil iPhone 17 models.
Apple has lagged in upgrading its iPhone assistant Siri with generative AI technology. Google's Gemini AI model family is a rival to OpenAI's ChatGPT chatbot. At an antitrust trial involving Google's internet search business, Pichai said Alphabet expects to strike a licensing deal with Apple.
Google Stock: Meta Cloud Deal A Boost?
The iPhone maker rolled out new AI features last year as "Apple Intelligence," but results underwhelmed users.
The emergence of generative AI and competition from OpenAI's ChatGPT forced Google to overhaul its search results. ChatGPT delivers answers to search queries, while Google's business model has in the past been based on providing web links.
On the stock market today, Google stock rose 3.2% to close at 208.09 amid a broad market rally. Apple stock climbed 1.3% to close at 227.76.
Meanwhile, Meta Platforms has signed a six-year cloud computing services deal with Google, The Information reported late Thursday, citing sources. Meta will tap Google Cloud services for its artificial intelligence workloads and more, according to the report.
Stock Market Rallies To Highs On Powell. This Is The Next Big Test.
From Underperforming To Gain For 2025
After underperforming in the first half of 2025, Google stock is now up almost 9% for 2025.
Google stock holds an IBD Composite Rating of 95 out of a best-possible 99, according to IBD Stock Checkup. The Composite Rating combines five IBD ratings of a stock's fundamental and technical performance into one easy-to-use rating. The best growth stocks have a Composite Rating of 90 or better.
Meanwhile, Google stock holds an Accumulation/Distribution Rating of B-minus, according to IBD MarketSurge. That rating analyzes price and volume changes in a stock over the past 13 weeks of trading to discern trends in buying and selling by large institutional investors. (A+ signifies heavy institutional buying; E means heavy selling. Think of a C grade as neutral.)
Follow Reinhardt Krause on X, formerly Twitter, @reinhardtk_tech for updates on artificial intelligence, cybersecurity and cloud computing.
