Apple’s head of internet software and services, Eddy Cue, has hit out publicly against the new Steve Jobs: Man in the Machine biopic calling it “inaccurate and mean-spirited”.
Documentary-maker Alex Gibney’s unsparing portrait of Apple co-founder Jobs is unlikely to please fans, zeroing in on certain aspects of his life, painting a compelling portrait of a modern-day Citizen Kane.
Very disappointed in SJ:Man in the Machine. An inaccurate and mean-spirited view of my friend. It's not a reflection of the Steve I knew.
— Eddy Cue (@cue) March 16, 2015
A public outburst, such as Cue’s tweet, is highly unusual for a senior executive at a company with a history of strongly controlling its messaging.
The film portrays a man with unshakable righteousness, and goes over Apple’s 2010 incident of the lost iPhone 4 prototype, which was acquired by technology site Gizmodo, as well as Jobs’ control of phone production in China, and Apple’s philanthropic programmes.
For Cue, none of the biopics and biographies have yet captured Jobs correctly: “The best portrayal is about to be released – Becoming Steve Jobs (book). Well done and first to get it right.”
Since his death various movies and books have been written and made, most recently an adaptation of Walter Isaacson’s authorised biography Steve Jobs, which is written by Aaron Sorkin, directed by Danny Boyle and starring Michael Fassbender as Jobs. The film is due for release in the summer.
