The hour is finally upon us, after months of pre-launch rumours and an entire day summarising them in this very live blog, Apple’s fabled “Awe Dropping” event has finally started.
And on hand as promised, What Hi-Fi?'s team audio-visual experts are feverishly covering all the announcements to come out of it relevant to our hi-fi and home cinema aficionado readership live.
Keep track of all the news in the feed below and make sure to get involved with the conversation, dropping any questions you have for the team in the comments section. We’ll do our absolute best to get them answered ASAP.
Quick links
- Everything we expect from the iPhone 17 and iPhone 17 Pro
- All the latest AirPods Pro 3 rumours
- What we hope to see from the Apple HomePod Mini 2
- These are the current industry rumblings about the Apple AirPods Max 2
- Will there be a new Apple TV 4K 2025? Here’s a summary of the current rumours
What to expect from the iPhone 17
Apple events always come with some chaos factor. This has been part of the firm’s DNA since the Steve Jobs era, with the deceased co-founder and former CEO famously always having “one more thing” to show off at the firm’s launch events.
So, even with the sea of pre-event rumours and our knowledge of the firm’s previous release strategies to go off, we’re not ruling out at least one or two surprises coming out of the event. However, there are a few products we’re particularly convinced will appear.
The biggest is the firm’s newest iPhone 17 line of smartphones. Outside of rare exceptions, Apple has launched its new handsets in the same September window for as long as we’ve been covering them and we can’t see that changing this year, especially given current industry rumblings.
Why is that a big deal? Because if you jump to our best phones for music and movie fans you’ll see a lot of Apple handsets in the list.
Why? Because they tend to offer the best audio and picture quality year-on-year. That was certainly the case with the iPhone 16 Pro when we reviewed it, with its audio in particular making it the most musically minded options for serious fans who don’t fancy investing in a portable player.
However, the two biggest rumours we’ve heard relevant to our audience, don’t actually discuss the new handsets’ expected audio upgrades.
Instead they forecast potential price increases across the range. There are also growing rumours about a potential new foldable iPhone, sometimes referred to as the iPhone 17 Air to take on the Samsung Galaxy Z Fold 7 and for movie fans’ attention.
The AirPods Pro 3
The second product most Apple-watchers are predicting is a new set of AirPods Pro 3 wireless earbuds.
This move would make sense with Apple having launched the AirPods 4 with ANC alongside the iPhone 16 last September and its current AirPods Pro 2 are getting a little long in the tooth.
However, while many rumour mills are suggesting its a done deal with the AirPods Pro 3, be warned there are some naysayers with a strong track record predicting Apple release strategies saying they won’t appear at the event.
Analyst Jeff Pu suggests they may not come in 2025 at all, suggesting the firm may do a dedicated launch in 2026 for them.
Regardless of if they appear at the event, one thing the experts at What Hi-Fi? are confident of is that they will be an evolution, rather than rethinking, of the firm’s Pro earbuds line.
As our deputy editor Andy Madden, said earlier this year, we’re expecting a similar design with reworked internals, including a modernised wireless chipset, USB C charging and improved “digital ANC” – not a completely rethought product.
Will that be enough to compete in the increasingly accomplished market which has seen amazing new sets, including the five-star Technics EAH-AZ100 and Bose QuietComfort Ultra Earbuds (2nd Gen) launch in the past year?
We won’t know until the AirPods Pro 3 are actually unveiled and we get a chance to hear them. But considering Apple’s strong track-record in the market we can’t help but get a little excited to see new premium AirPods try.
What about the Apple HomePod Mini 2?
Cards on the table, many of the audio team at What Hi-Fi? want to see a new HomePod Mini as much as the rest of you – the original is a cute unit that fits the bill when it comes to feeding the need for more small, great sound audio hardware to help get people into hi-fi.
But, from what we’ve seen in the pre-release rumours and based on our conversations with our sources, it’s not clear cut if a HomePod Mini 2 will launch later today.
This leaves us slightly nervous as analysts have already made numerous predictions about the units prediction, only to subsequently be proven wrong. The biggest was when, usually on the money, Apple analyst Ming-Chi Kuo wrongly predicted the unit would launch in the second half of 2024. Fool us once etc…
If it does appear, which some optimists still hope it will, there are numerous rumours about what upgrades it will have doing the rounds.
The only consistent ones are generally common sense, promising upgrades to a newer chipset (the same seen in the current generation Apple Watch), better WiFi 6E connectivity and the smattering of Apple Intelligence AI upgrades pretty much every new tech from the firm gets.
While we’d personally like to see some audio upgrades, given Apple’s tendency to keep information on things like the drivers used and nitty gritty of its designs under wraps we’re going to reserve judgment on any changes here until we actually see and hear one.
Meet the team covering the Apple launch
What about the AirPods Max 2?
The AirPods Max 2 have been rumoured for quite a while now, with Apple clearly happy to take its time releasing a truly second generation pair of premium, wireless, over-ear headphones.
The closest it has come was last year when it gave the original generation a minor spruce, adding USB C charging. Though often referred to as Max 2, these are technically just the originals modified, with Apple still referring to them as AirPods Max on its store.
For the actual, true second generation information is thin on the ground. Even the most optimistic reports we’ve seen suggest next year, or even 2027, as the most likely launch date for a true successor to the AirPods Max. We’re not expecting to see them at today’s event, as a result.
Will there be a new Apple TV?
The Apple TV 4K (3rd Gen) has long been the streaming box the What Hi-Fi? team recommends for buyers looking for the best movie and audio quality possible.
The reason why is simple, it offers superior performance that’s a cut above any of the, admittedly usually cheaper, Amazon, Roku or Google rivals we’ve tested it against.
But, it is getting a little old, which is why, despite rumours suggesting a new Apple TV won’t appear at the event, some of the team remain hopeful an upgrade will appear soon.
Sadly, concrete rumours about what specific upgrades a new box would bring remain vague at best, with the only semi-regular one being it will have an integrated camera and upgraded chipset.
We’d also expect some upgrades to its WiFi connectivity and potentially support for the newly announced Dolby Vision 2 / Max HDR standard, given Apple track record in the space.
But, like a lot of the pre-event rumours we’ll only know the precise details when and if Apple unveils a new Apple TV 4K 2025.
2 things we want, but 100 per cent won’t see tonight
We all have things we want in life that may never happen and right now there are two bits of Apple tech that fall into that category for the What Hi-Fi? Team.
The first comes from our TV and AV editor, Tom Parsons. Specifically, he’s been calling for Apple to make a proper Dolby Atmos soundbar for many moons now. And to be fair to him, while there are no rumours whatsoever indicating this is in the works, it makes sense.
Apple’s current HomePod 2 speakers have a stereo home cinema mode that lets two of them work in tandem with the Apple TV 4K to great effect. We even penned a feature detailing how well the setup works when we first reviewed the HomePod 2 at launch.
But, a proper dedicated soundbar focussed on delivering a home cinema experience first and foremost would be awesome – especially if it targeted the same top of the line, industry leading space currently ruled by the KEF XIO we tested earlier this year.
The second is one myself and senior staff writer, Lewis Empson, have long discussed: an actual Apple TV.
Apple has a strong track record with display tech, especially OLED, with its tandem OLED tech winning a What Hi-Fi? Award and being a key reason the current Apple iPad Pro 13-inch (M4) is the best tablet available for movie fans. So it would be great to see it take the same know how and use it to make a proper TV.
Sadly, like the Apple soundbar Tom wants, there are no rumours, even the vague kind, suggesting this is planned or even on the firm’s radar. At this rate we’re more likely to see a car or pair of glasses with Apple’s branding first.
Will we see the hotly rumoured HomePod with a screen?
Words by What Hi-Fi? contributor Esat Dedezade
If you’ve been anxiously refreshing this page all day to see if any new snippets may have leaked ahead of the Apple event, you will have noticed our previous speculation on the potential reveal of a new HomePod Mini 2.
Well, there’s plenty more hopium where that came from. What about an ultra-surprising, One More Thing reveal of the – wait for it – Apple HomePod with a screen?!
That’s right, the Apple rumour mill has long teased us with secretive whispers of a screen-toting HomePod smart speaker to rival the likes of the Amazon Echo Show 10 and co.
The possibilities are endless. You could see the weather at a glance! Your photos could be displayed for all the world to see.
Visible prices on your ill-advised crypto meme coins could be but a voice command away. But before you praise the Cupertino engineers for the graciousness, bear in mind that when we last covered this rumour, Bloomberg's Mark Gurman (who has a very reliable track record when it comes to Apple news and rumours), stated that the HomePod with screen could “... finally hit the market by the end of this year at the earliest…”
And if that doesn’t fill you with much confidence, he also stated that it remains “up in the air.”Now, are we going to sit here and categorically state that we definitely won’t see a HomePod with a screen make a surprise appearance tonight?
No. There’d be no fun in that.But as with most Apple rumours, it’s best to tentatively manage expectations and be happy with whatever ‘magical’ items do grace the stage. Not long to go now, at least…
The AirPods Pro 3 could be a damp squib if this rumour comes true
Words by What Hi-Fi? contributor, Joe Svetlik
Ever since the AirPods Pro 2 became the first Apple earbuds to earn five stars from us, our expectations have been high. All of a sudden, Apple could compete with the best wireless earbuds around!
Watch out, Sony and Bose! But earlier today I had my expectations dashed from a great height courtesy of Apple analyst Mark Gurman.
Why? He posted that the AirPods Pro 3 won’t feature any major upgrades to either noise cancellation nor sound quality.
Instead, we’ll get heart rate tracking courtesy of LED optical sensors. It’s thought to work just like the feature already found on the Beats Powerbeats Pro 2 (which are also made by Apple).
Talk about disappointing.
The AirPods Pro 2 have very good sound quality and noise cancellation, even compared to more recent rival pairs. But they’re three years old now. The fiercely competitive world of wireless earbuds has moved on, and will only keep advancing.
If Apple keeps these buds on the shelves for three years – as it did with both previous models of AirPods Pro – they will be sorely lacking quite soon.
All hope is not lost. Previous rumours said the AirPods Pro 3 would have “much better” ANC than their predecessors.
And Gurman himself has said he expects a new H3 chip to feature, which could bring some modest upgrades to both sound and ANC.
But considering that Bose overhauled the ANC for its recent QuietComfort Ultra Earbuds (2nd Gen), and that Sony’s much anticipated WF-1000XM6 are said to be launching soon (probably with some serious improvements to core areas), I can’t see this move as anything other than a step backwards by Apple.
It could prove to be wrong, of course. But Gurman has a solid track record of Apple predictions. And it’s unlikely he would go on record just 24 hours before the launch with a statement he wasn’t 100 per cent sure about.We can but hope…
Our senior staff writer's hot take on our chances of seeing a new Apple TV 4K
Words by What Hi-Fi? senior staff writer, Lewis Empson
Will we see the Apple TV 4K (2025) today? I’m setting myself up for disappointment with today’s Apple Event.
My fingers are still crossed for a new 4K streamer, after Apple has left its previous model to gather dust for the last three years.The current version, that being the Apple TV 4K (2022), is still an exceptional streamer, and one that I’ve endorsed countless times.
I’ve even called it “comfortably the best streamer on the market”, which is a sentiment I stand by, and the Google TV Streamer did little to challenge its title.
That being said, a new model is at the top of my wishlist, and there have been plenty of rumours hinting towards a new model for many months now.
Reports of a new model with an updated processor sound logical to me, as the current model uses the same A15 Bionic processor that launched on the iPhone 13 series – for reference, we’re about to see the unveiling of the iPhone 17 series.
A speedier processor that’s compatible with Apple Intelligence would be a nice start, and that will likely carry some under-the-hood picture and sound improvements too.
The big question surrounds the recent announcement of Dolby Vision 2 and Dolby Vision 2 Max. Will Apple be the first to adopt the new HDR standard with the new version of its streamer? It’s certainly championed Dolby Vision on its iPhones, iPads and MacBooks, so it would make sense for the company to introduce the latest version to its streamers.
I’ve already gotten ahead of myself here, as the likelihood that Apple will disrupt its iPhone and AirPods showcase to give the Apple TV 4K any airtime is, realistically, very low.
There are mutterings of another Apple Event slated for later in the year involving iPads and Macs, which could be a better fit for the Apple TV 4K. As for now, I’m beginning to come to terms with the fact that a new Apple TV 4K being revealed in the next few hours is very unlikely (but not impossible).
Apple's event livestream is up and running with the firm playing a pre-made video showing off all its current hardware, including the HomePod and AirPods. We're hoping to get a look at the fabled AirPods Pro 3 nice and early in the keynote, so keep watching this space!
And the big man, Apple CEO Tim Cook has taken charge, doing an opening speech focussed on selling Apple's "design" focussed philosophy. He's also already confirmed there will be new AirPods related news as well iPhones as expected. Here's hoping we don't have to wait much longer for more details.
"AirPods are the best and most popular headphones in the world."
"The deliver a magical musical experience."
"Today we're building on our innovations in audio technology with the next generation of AirPods Pro"
Three quotes direct from Tim Cook.
Tim Cook has handed over to Apple VP hardware an engineering Kate Bergeron to tell us more.
Custom new acoustic architecture, designed for wider sound stage and better bass response.
New improved ANC with foam infused eartips for better isolation -- 2x better than the Pro 2 and 4x better than the original Pro earbuds according to her.
Apple claims they have "the best ANC of any in-ear headphones".
There's also Live Translation, powered by Apple intelligence. It can apparently be turned on with a simple hand gesture using their capacitive controls.
Improved fit is also a focus for the new earbuds -- they did 100k hours of "research" on ear shapes to improve their shape and new tip sizes (five to be precise). IP57 water resistance has also been confirmed for gym goers.
Apple Senior Director Julz Arney, has taken the keynote over to talk about the AirPods Pro 3's fitness features. These included in ear heartbeat tracking.
With just the AirPods Pro 3 you can track over 50 workouts as well as things like calories burned -- cool, but we'd like more about audio improvements...
And we have Kate back... Longer battery life, from six up to eight hours listening with ANC on. 10 hours with transparency.
So in summary:
New tip options.
8 hours listening with ANC (two hours more than the Pro 2).
$249 price tag available from September 19.
"World's best ANC" and improved "exceptional sound" -- sadly no details other than minor bits about better bass response and a wider sound stage.
IP57 water resistance certification and onboard fitness and heartrate tracking.
And if you're wondering what the "new" design, that took over 100,000 hours of research to make looks like, this is it...
We've now moved on to learn more about the Apple Watch, though once again the focus appears to be on fitness and health tracking.
Apple VP Stan Ng has taken stage to talk about Apple Watch Series 11, its "thinnest to date". Apparently atomic bonding techniques with the glass and metal make it 2x more scratch resistant. 5G connectivity has also been added. Watch OS26 is also included, which seems to have a new UI design and AI focus like its iOS counterpart. And as expected, loads and loads and loads of health tracking features.
We've now moved on to a new Apple Watch SE 3. There are still no updates on any audio improvements for it.
We all love health stuff, but here's some more pictures of the AirPods Pro 3. Do you think that looks like the result of 100,000 hours of research to improve the design?
Other than that we're back to a new Apple Watch Ultra. Swish, but still very fitness focussed.
All the new models set to launch on September 19. We are back to CEO Tim Cook, which hints we're about to get the big reveal...
Apparently iPhone set a new standard for the whole industry and "today we're raising the bar once again."
Four new models of the iPhone 17 have been confirmed. At first glance, they all look very iPhone-like.
More details incoming from Apple VP, Kaiann Drannce. Five colours; lavender, mist blue, black and sage.
All models, inculding the base iPhone 17 will have Promotion (120Hz / VRR).
3000 nits peak maximum brightness on the base model as well.
Ceramic Shield 2, which is 3x more scratch resistant is also included.
Seven layer anti-reflective coating is on board too -- nice for movie fans.
Also, A19 chipset with an upgraded Promotion engine and improved 16-core neural engine and more memory bandwidth for AI workloads. Also 2 performance and 4 efficiency cores and a five core GPU for graphics intensive tasks. Cool, but mostly for gamers. We're not getting any information on audio or home cinema improvements outside of the anti-reflective tone.
There's a promise of "all day battery" and much longer video playback, even with Promotion. 10 mins of charging also apparently gives you 10 hours of video playback. Useful for long train rides and plane rides!
Two lens main camera -- 48MP Fusion Ultrawide main and 12MP secondary macro on the base iPhone 17.
Apparently Apple fans took 500bn selfies last year. So they've made the front camera better, with a wider field of view and square sensor that's "twice the size" of the iPhone 16's front camera. This is cool, but again we're keen to learn more about audio upgrades and if the screen has been upgraded to feature things like better HDR support -- though the biggie, Dolby Vision 2/Max almost certainly won't appear on phones until next year at the earliest.
Seeing as it was only unveiled at IFA last week and we still don't know the names of which TVs will have it.
Apparently the front camera is called "Centre Stage".
The 6.3-inch, display with Promotion and a 3000nit peak brightness are the big news for home cinema fans. Hopefully we'll get to put it through its paces soon -- the iPhone 16 remains one of the best for mobile movie viewing at its level, based on our testing.
So, the iPhone Air is here, but it doesn't look like it's a foldable. Just really thin at 5.6mm...
Same Promotion screen tech and 3000nit peak brightness as the iPhone 17. But it's thinner and lighter.
Cool, but not as nice as the iPhone/iPad Mini hybrid pre-event rumours suggested for movie fans.
Even with the new A19 Pro chipset. 6-cores and "the fastest CPU in any smartphone", at least according to Apple.
The 5-core GPU also has a more AI, because that's what we need in our lives right now (3x the compute power, letting the Air offer Macbook level computing in a phone according to Apple).
There's also a new Apple wireless modem and chipset with WiFi 7 connectivity called the C1X.
No word on battery level, but Apple's calling it its most energy efficient iPhone to date.
Now onto camera tech...
48MP Fusion camera system onboard that "looks like a single sensor" setup -- even by Apple's admission.
Oh it's eSIM only! Apparently to improve battery... specifically helping it apparently offer "all day battery life".
There are also new add ons for the Air, including a magsafe battery pack which lets it offer over 40 hours of video playback.
There's also a magsafe rear case and bumper case for it.
Tim Cook is back and here to talk about the iPhone 17 Pro -- the follow up to the premium iPhone 16 Pro we've tested and recommend to premium buyers looking for a great handset for movies and music.
There's a new design and same A19 Pro seen on the Air. Here's a couple of pics!
Apple's describing it as the most powerful iPhone ever, helped by a new more thermally efficient design. The Thermal Management system has a vapour chamber designed to move heat away from the core components.
20x more efficient metal alloy for better thermals too. So all-in-all hopefully it doesn't overhear, even when binging Slow Horses.
40 per cent better performance than the 16 Pro is being quoted, which is great for gamers. But still no word on the AV bits we care about. Fingers crossed they come soon...
Nope, they're talking about a more rugged Ceramic Shield back and Ceramic Shield 2 front.
But the anti-reflective coating mentioned earlier for the iPhone 17 is confirmed.
It's also eSIM only.
Battery life is quoted as 39 hours of video playback. So enough for a trip to Australia
And we're back to camera specifications. On the front there;s an 18MP Centre Stage with a wider field of view and same atypical square design.
Three 48MP sensors on the back, all Fusion.
So if you want to MAKE movies, that's a bonus as we've also spotted Dolby Vision 4K recording, like past iPhones on the promotional material.
We've started getting our full news stories out for the AirPods Pro 3. But as an added bonus our senior staff writer has also penned a hot take detailing why these may be the Apple earbuds that tempt him away from his much loved Sony and B&W sets...
Here's our full news story on the Apple AirPods 3 Pro, detailing all the changes and new features!
Read the full story: AirPods Pro 3 launch with "breakthrough audio performance", improved ANC and longer battery life
So in summary, here are all of the iPhone 17 Pro's confirmed specifications...
And here's pricing for the new iPhones.
And that's a wrap! We've had the AirPods Pro 3 and iPhone 17 line of handsets (including the confusingly named new iPhone 17 Air). But no new HomePods or Apple TV hardware as expected. Stay tuned as we're typing up our full news stories and opening impressions and will drop them here ASAP!
Apple AirPods Pro 3
Starting off our summary of the event are the AirPods Pro 3. These were expected to appear at the event thanks to a steady stream of rumours in the run up to the show. And as expected by our team, including Apple soothsayer / deputy editor, Andy Madden, they are an evolution rather than revolution for the firm's Pro series of earbuds.
Key upgrades include new tip options (five to be precise), improved ANC, a tweak design based off "100,000 hours of research" designed to let them offer a better fit and seal and enhanced audio and ANC performance.
Read the full story: AirPods Pro 3 launch with "breakthrough audio performance", improved ANC and longer battery life
Despite not being a "huge" upgrade, the changes look very positive and have led to a positive opening reaction from many of our headphone and earbud reviewers. These include senior staff writer, Harry McKerrell, who penned a feature detailing why the AirPods Pro 3 are tempting him away from established rivals, where past Apple earbuds failed to.
Read the full story: I've never owned a pair of AirPods – but the AirPods Pro 3 could be about to change all that
All the details on the iPhone 17
As was expected and is the norm, Apple used its September event to unveil its latest smartphones. In this specific instance the new iPhone 17, 17 Pro, 17 Pro Max and Air.
That's four new handsets.
The biggest changes to the base iPhone 17 are the addition of Apple's ProMotion 120Hz/VRR screen technology as well as upgraded silicon and a new 3000 nits peak brightness.
Above it the 17's Pro siblings come with more advanced, four sensor camera setups, more premium designs, larger batteries and a more powerful A19 Pro chipset. Not much word on audio upgrades on any of them, but Apple often keeps quiet on any changes its made here during its events.
Based on our experience reviewing new iPhones, were we directly compare old and new models, trust us when we say, that doesn't mean Apple hasn't made improvements.
Read the full story: Apple officially announces the iPhone 17 and iPhone 17 Pro with brighter OLED displays and massive battery life upgrades
The iPhone 17 Air was one of the bigger surprises of the event. Though rumours suggested one with the new naming would appear, the general consensus was that it would be a foldable, similar in kind to the Samsung Galaxy Z Fold 7. Instead it's a thinner, admittedly very sleek variant of the 17.
Read the full story: The Apple iPhone Air promises the firm's advanced screen and audio tech in a thinner body
What wasn't at the event?
Despite lifting the lid on quite a lot of new hardware there were a few notable no shows at Apple's latest event.
The first was the Apple HomePod Mini 2 many of the What Hi-Fi? team have been hoping to see for well over a year, with the five-star original beginning to look a little long in the tooth.
After yet another year of disappointment at its absence, our senior staff writer, Harry McKerrell penned an oped detailing why he wants to see the Mini 2 appear sooner rather than later.
This includes a wishlist of some much need connectivity and general quality of life upgrades alongside the always welcome sonic improvements we look for...
Read the full story: Apple's 2025 event gave us some massive reveals – but there's one still one launch I'm gutted wasn't there...
Our TV and AV expert's hot take
Yes, we admit, for AV fanatics Apple's iPhone 17 line didn't have quite as much "meat" on the bones as we'd like when it came to cool new stuff to make movies sing.
But, as noted by our TV and AV editor, Tom Parsons, who has reviewed iPhones since they first became a thing, that doesn't mean they won't still be excellent, or feature some surprise upgrades Apple didn't mention during the event.
As we know having compared multiple new iPhone models to their predecessors over the years, Apple loves to surprise us... On top of that, based on our experience with the 16 line, even if the base 17 isn't a huge upgrade, it would still be a fantastic handset for movie watching given the current state of the market and upgrades Apple has mentioned already.
Read the full story: The iPhone 17 Pro looks great, but the standard iPhone 17's screen upgrades mean it’s probably all a cinephile needs
Sometimes incremental improvements are all you need
Tom wasn't alone with his believe that despite not changing loads, the iPhone 17's screen upgrades COULD still be a big deal, if they work in the real world when we get one into our viewing rooms. So much so that regular contributor, Joe Svetlik, has already started considering a potential upgrade...
Read the full story: The iPhone 17's 120Hz screen could finally convince me it's time to upgrade
Another no show for the new Apple TV 4K
One other key no show at this year's iPhone event was the hotly anticipated new Apple TV 4K many home cinema fans, including our senior staff writer, Lewis Empson, have been waiting for. And if you're like him, while the lack of a new model isn't surprising, it's still incredibly disappointing
Read the full story: Apple dodges upgrading its Apple TV 4K streamer yet again – I'm not surprised, but I am losing patience
Apple made some big claims about the new AirPods Pro 3's ANC
ANC is an area Apple has a good, but not the best track record at. In fact, if you talked to most pundits they'd probably rightly or wrongly think of Bose first when asked about the tech. But that didn't stop it making some big claims about the new AirPods Pro 3's ANC powers. Tim Cook went so far as to describe them as the "best ANC in-ear headphones" when it comes to ANC performance. Of course we'll check that claim when we review them. But should rivals be worried about Apple's bold claims? Here's what our deputy editor, Andy Madden, has to say on the topic as our resident wireless earbuds expert.
Read the full story: Apple is gunning for Bose with the AirPods Pro 3, and I’m here for that battle
