NBC has decided not to renew its deal with Apple's iTunes store (below) from December. Now Apple, in a press release, says it will not sell programmes from new series, and blames NBC for trying to increase prices. Apple says:
The move follows NBC's decision to not renew its agreement with iTunes after Apple declined to pay more than double the wholesale price for each NBC TV episode, which would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99. ABC, CBS, FOX and The CW, along with more than 50 cable networks, are signed up to sell TV shows from their upcoming season on iTunes at $1.99 per episode.
It will be interesting to see if NBC responds.
