It's good news for UK music buyers - the cost of downloading music on the iTunes will be reduced to match that across nearly the whole of the rest of the EU.
But Apple's press release today reads a little like a ransom note: "Apple will reconsider its continuing relationship in the UK with any record label that does not lower its wholesale prices in the UK to the pan-European level within six months."
How about that for tone?
The move means a 10% drop in iTunes prices within the next six months and is a result of pressure from the European Commission. It wants consumers to "benefit from a truly single market for music downloads," according to EU competition commissioner Neelie Kroes.
Source: Reuters
Technorati Tags: Apple, iTunes
