Black Friday is fast approaching and retailers including Apple are set to take part in the much-anticipated sales event.
One of the biggest shopping events in the UK calendar, Black Friday always happens a day after the American Thanksgiving holiday. Meaning this year it will fall on November 27th, followed by Cyber Monday on November 30th.
The tech giant previously hasn't offered direct discounts on its most famous products on Black Friday, but usually offers other deals instead.
Here's everything you need to know ahead of the shopping extravaganza.
What to expect in Apple's Black Friday 2020 sale?
Apple is set to take part in Black Friday once again, but like previous years, the brand is expected to offer gift cards to customers who buy certain items.
It's likely that the tech giant will run a similar promotion this year - so those looking for price cuts on Apple products will need to search elsewhere.
Shoppers can also look out for discounts on coveted products at other retailers such as John Lewis, Amazon, Currys and Argos during the sale period too.
What deals are running now?
Sadly, Apple doesn't have any offers running directly through its site or in-branch - but there are still deals to be had elsewhere.
Here's where you can find discounted Apple products ahead of the Black Friday sale:
What was in last year's Apple Black Friday sale?
During Black Friday 2019, instead of discounting its famous tech products, Apple gave its customers a free gift card worth up to £160 when they purchased selected products.
It also offered free engraving on AirPods when they were bought directly from an Apple store.
So rather than getting any money off a purchase, shoppers were able to get themselves some extra goodies.