The New York Times has run a story headlined Is Imitation Flattery, Theft or Just Coincidence? The gist of the story is that the iPod ad featuring Eminem looks like a bit of a rip off of a three-year-old ad flogging Lugz boots. Apple's ad agency, TBWA/Chiat/Day, said: "We can assure you that the 'Detroit' spot was created without any reference by TBWA/Chiat/Day to the 'Arrow' spot," and that "any resemblance between the commercials was 'disappointing and surprising' as well as 'regrettable'."
Comment: Although all this might sound trivial: something really important is at stake: accusations like this can count against an agency when it comes to winning advertising awards....
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