Tex Mex fans will be able to grab themselves a free taco as part of an astronomical giveaway.
Taco Bell will be giving away freebies around the world and UK fans can enjoy a bite of the action on May 4 - thanks to the moon's uncanny resemblance to a taco.
The fast food company points out that the moon is known for its spiritual and emotional influences, but it can also affect people's appetite - especially when it looks like a taco during the quarter moon.
So Taco Bell is harnessing the moon’s unique power to look like a taco to offer everyone in the UK the chance to sink their teeth into the unmistakable crunch of a taco for free.
Rising just twice a month, the taco moon is set to appear from May 3 so grab your binoculars, dust off your telescope, or just stick your head out of the window and look up.
Anyone lucky enough to catch the giant silver taco in the sky will score a free taco the following day at their local Taco Bell restaurant.
Gino Casciani, general manager at Taco Bell UK & Europe, said: "We’re excited to kick-off Taco Bell’s first ever global campaign, using the world’s biggest billboard as our storyteller - the moon. Once people see the moon as a taco, they’ll find it hard to see it any other way again.
"In fact, we’re transforming iconic sites across the UK into tacos to celebrate the nationwide and global giveaway including the London Eye. We hope that Brits fall in love with our iconic crunchy tacos and can’t wait to welcome tacos fans through our doors on May 4.”
