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The Times of India
The Times of India
National
Samdani MN | TNN

APCO will produce organic clothes to capture global market: Chillapalli Mohan Rao

AMARAVATI: In an attempt to capture growing demand in the international market, APCO, the handloom weavers’ cooperative society, has decided to switch to the production of organic handlooms clothes.

The APCO has decided to provide training to the weavers in using the organic dyes and methods.

The Apco will procure the new organic dyes manufactured by using base material from pomegranate, orange, sweet orange fruits, neem, Haritaki (Karakkaya) and sandalwood.

“We have decided to switch to the new mode to grab decent share in the global market as the organic clothes are a big hit on the global platform and our weavers are capable of producing good quality of stocks,” APCO chairman Chillapalli Venkata Naga Mohan Rao told ‘TOI.’

He said that they would also utilize yarn produced without using any chemicals to make organic varieties.

He explained that they have already identified a few master weavers’ experts in providing training in such issues. He said that they would provide training to at least 100 handloom weavers from each district to produce organic clothes.

“Apco will assure the weavers to pick up entire stock produced with organic dyes,” said Chillapalli.

A delegation of Apco including its chairman Chillapalli Mohan Rao and managing director Ambedkar will meet the top executives of handloom exports council in Chennai on July, 14 to devise the new strategies to shore up the exports of handloom clothes from Andhra Pradesh.

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