"The walls guarding America Online's proprietary content quietly started to crumble this week as the company placed most of its news, sports, chats and other features on the open Internet. That's the culmination of AOL's 18-month-old plan to vie head-on with Google, Yahoo and Microsoft as an advertising-driven Web portal. The new strategy is a bid to offset the loss of millions of subscribers," says USA Today.
"Miller concedes that the change could accelerate subscriber losses. But he says few members cite content as a drawing card. And key features, such as AOL email addresses and parental controls, will still be available to subscribers only."
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