AOL acquired online advertising firm Quigo today for around $340m as the last part of a company organisation that will make the site more attractive to advertisers, it hopes.
AOL's online advertising revenues have been slipping back each quarter, and hopes that the Quigo deal will drive growth through its relationships with around 500 publishers. Quigo's offering is similar to Google AdSense, letting advertisers pay for sponsored listings targeted by keywords.
Valleywag adds that Yahoo previously tried to buy Quigo but suffered a clash of egos.
