Online electrical retailer AO.com has kicked off Christmas shopping season with its biggest ever Black Friday sale.
You'll find incredible deals across hundreds of products including TVs, laptops, large appliances, and kitchen gadgets in the online.
The AO Black Friday sale deals will be running until Cyber Monday, which falls on the 30th November 2020.
Commenting on the launch of Black Friday, David Lawson, Managing Director of AO.com, said: “The research highlights how Black Friday is the UK’s most hotly anticipated shopping event of the year. With lockdown across the country, more than ever, AO is here to help you to make shopping throughout Black Friday that little bit easier. Whichever way you choose to shop this year, AO has hundreds of great deals to choose from in our biggest ever Black Friday sale and we’re offering speedy delivery seven days a week at a time that suits you. It has never been a more perfect time to stock up on those all-important Christmas gifts at a great price.”
AO.com is also offering free 100 day returns, next day delivery options and price promise which lets shoppers claim the difference in price if their item is reduced further.
Best AO Black Friday 2020 Deals:
Below is a selection of some AO.com’s best deals online. To view the full range of Black Friday deals, you can visit ao.com/black-friday.
Shark Anti-Hair Wrap with Flexology IZ251UK Cordless Vacuum Cleaner with up to 80 Minutes Run Time - was £449, now £299
LG J6 10Kg Washing Machine - was £549, now £399
Tefal Express Compact Steam Generator Iron - was £175, now £79
Tower 1.6L Air Fryer - was £129, now £35
LG 50" Smart 4K Ultra HD TV - was £449, now, £379
Apple AirPods with Charging Case - was £137, now £125
Popular categories to shop during Black Friday:
In previous years there have been huge savings on popular branded appliances like the KitchenAid Artisan Stand Mixer, Shark Bagless Upright Vacuum Cleaner and Samsung UE55RU7300 55" Smart 4K Ultra HD TV.
Below are all the most popular categories to shop during the sale this year.
TVs - these are the items are likely to be the first to sell out during the event, so make sure you set up an AO account before the big day to make the check-out process run smoothly.
Gaming - AO is expected to reduce the prices of popular Playstation and XBox games consoles.
Headphones - prices for a set of decent headphones can be extortionate so if you’re looking to upgrade your current pair, get ready to make big savings on some this Black Friday.
Laptops - this is another popular category that usually sells at a rapid speed.
Home appliances - AO is expected to have fantastic deals across big named appliance brands.
Mobile phones - Black Friday is notoriously a great time to invest in a new handset and you can expect savings on models from Huawei, Sony, Samsung and more.
AO Black Friday shopping tips
- Do your research - To ensure you get the best possible Black Friday offers, make a list of all the items you’d ideally like to buy, prioritise them and most importantly stick to your list. This will prevent you from overspending but you can still purchase everything you ideally need whilst saving the most amount of money. Also, many online retailers will have customer reviews, so you can do your homework and make sure you choose the best products.
- Sign up - Register for online accounts with retailers ahead of the event so you can be the first to know about deals. Most retailers offer a sign-up service so that you can enter your email address and be notified as soon as the bargains go live, saving you time and giving you a gentle reminder so that you don’t miss out.
- Get on the retailer’s apps and social media - Follow the retailers you want to hear about for their upcoming discounts and offers during Black Friday. You can also download the app and set up a notification so you are aware of any new deals that launch. This way you can avoid being disappointed and will get first dibs on the deal.
Timing is everything - Due to the large volume of visitors last year, some websites crashed before customers could grab their deal. Be ahead of the game and shop at times that would be typically quieter to avoid this happening and enjoy a smoother online shopping experience.
What is Black Friday and when is it taking place?

Black Friday falls on the day after the US Thanksgiving holiday.
For 2020 Black Friday will take place on Friday, November 27th and Cyber Monday will take place on 30th November.