Heineken has released an advert encouraging people to get vaccinated and anti-vaxxers are furious.
The advert shows a group of elderly individuals dancing in a nightclub and frolicking in the sea while (of course) drinking beer.
Captioned: “The night begins to the vaccinated. Join them,” the video is a scene from the Before Times. It is beautiful.
But not everyone agrees, and those against getting jabbed or against it being made compulsory in any way, have instigated a pile-on.
Scores of Twitter users have announced they will be boycotting the brand for daring to suggest people should get the coronavirus vaccine.
Here’s a look at what they’ve had to say:
I wonder how many people die of alcohol related deaths compared to Covid? Terrible advert, what a sham…..
— Matt Johnson (@mjofficial) July 8, 2021
May your profits be as weak as your product. You deserve to sink for this.
— Sonia Poulton (@SoniaPoulton) July 8, 2021
Deranged advert. Sick company. #BoycottHeineken permanently.
— Patrick Henningsen (@21WIRE) July 8, 2021
Telling us to vaccinate to save lives. Whilst trying to sell alcohol.
— Heather ⚡️🇬🇧 🦀 (@HHepplewhite) July 8, 2021
hypocrisy!!
Heineken is not the only brand to jump on the vaccine bandwagon. And whether these instances are a cynical ploy to increase sales or a reflection of a genuine corporate interest in public health, we can’t say, but Krispy Kreme has been giving Americans free doughnuts if they get the vaccine - a sweet deal indeed.
Meanwhile, the Teletubbies surely cut vaccine hesitancy massively yesterday when they revealed they had been vaccinated. Yes, it was completely surreal.
Despite the backlash, Heineken also received messages of support from people who thought it was fun and educational:
OH MY GOD THIS IS AWESOME!! 🤩 #DrinkHeineken @Heineken https://t.co/CfxxgPVyG4
— Shredded like a Banksy 💚🤍💜😷🕶🌟 (@twinski) July 9, 2021
Brilliant!!! 😂 #GetVaccinated https://t.co/Pcz7WBPUy3
— Clodagh (@Clodagh14419271) July 9, 2021
A fun advert with a good public health message.Get vaccvinated get life back to normal quicker
— Janice Mills (@citzgirl) July 9, 2021
Nevertheless, it looks like cancel culture is alive and kicking.
