An anti-fast fashion brand has launched its debut collection.
NO ONE TRUE ANYTHING has launched the PI-LOT capsule, which showcases hoodies and T-shirts, with the purpose of fashioning a new outlook on sustainable clothing.
A spokesman said: "The world of fast fashion has had its moment and ruined the industry for too long, while causing a climate catastrophe and exploiting people.
"NO ONE TRUE ANYTHING wants to be seen as a brand that is pioneering and bringing sustainable fashion production into the world of high-end fashion."
The PI-LOT capsule is available in limited pieces via www.noonetrueanything.com.
The range is made from 100% organic cotton in unisex colours and is made in Portugal.
