Another day, another BBC Trust report. This one is about impartiality and how devolution has affected BBC network news and current affairs coverage of Scotland, Wales, Northern Ireland and the English regions.
The report, by Professor Anthony King, reveals that people who live in England are "least likely to feel that news stories are irrelevant to their local area". But people in Scotland are "more likely to feel that news stories are irrelevant to the area where they live - and they are most likely to be annoyed by this".
King also found that while 10% of people living in London feel BBC coverage is of interest "almost exclusively to posh people who live in London", 29% think the same thing in the north of England.
So no huge surprises so far.
What is interesting though is that the report says there is more chance of getting a story from the UK's nations or regions on the main BBC news if it's funny. Or if it's about an animal.
The report found that "stories originating in non-metropolitan England and the devolved nations were far more likely to be covered if they were of the human-interest variety than if they were not".
In the eyes of some of the people surveyed, "the BBC seemed to regard London and Westminster as being serious, as being where it was all at, but the rest of the country as being where funny things occasionally happened".
For instance, in 2007 the report found that the BBC's local election coverage did not deal with Wales "in any way, and of 37 BBC stories that dealt with devolved matters during the four weeks analysed [in October-November 2007]....only one related to Wales".
"That story related to the potential banning in Wales of the use of electric dog collars," King's reported noted.
The report also says that last year the BBC1 6pm and 10pm news bulletins spent more time covering the fate of Shambo the bovine tuberculosis-infected sacred cow than Labour's poor performance in the Welsh elections.
So it's clear the BBC Trust has a way to go to change attitudes in the London-based BBC News division.
Until then, nations and regions reporters wanting to get on the network had better get searching for some sacred skateboarding squirrels.
