Anthony Joshua has taken a swipe at Tyson Fury's popularity after claiming the only way he could sell out Wembley is to fight him.
The pair's long awaited bout is set to take place next year after it was given the green light by the WBC.
Joshua and Fury have both taken previous opportunities to undermine the other as they try and gain a mental advantage.
Both have fights in the pipeline before they can put their total focus on each other.
A contest between the two Brits would be the biggest domestic fight in history and Wembley and its 90,000 seats has been touted as a possible venue.
Joshua has previously fought at the stadium while Fury hasn't and the Olympic medalist believes that is down to his popularity preventing him from selling out such an arena.
" Tyson Fury is a talented, talented guy and he deserves all the praise he is getting right now but it is interesting when you talk about his popularity," Joshua told The Sun.
"Because if Fury could have sold out 90,000-capacity stadiums, then he would have done.
"But he never has had the ability to attract those large numbers, not until he fights me. I have had those sort of crowds against Wladimir Klitschko and Alexander Povetkin at Wembley.
"I will fight Fury because in 50 years' time, people will remember your character and I always want to be remembered as a risk-taker."
Joshua has also beaten Carlos Takam and Joseph Parker at the Principality Stadium in Wales, a venue that holds just shy of 80,000.
Fury though has claimed some impressive wins as the away fighter which has helped him form a reputation as possibly the best heavyweight in the division.
Joshua though, who defends his WBA, IBF and WBO belts against Kubrat Pulev at Wembley Arena next week, has already thought about how he would defeat Fury.
He added: "Fury is intelligent and what you saw against Wilder was a gameplan for a specific fight being executed very well.
"He had identified Wilder's weakness, that he cannot fight on the back foot, and he exploited that. Fury knows I can fight on the back foot or front foot.
"He knows if he tries to take it to me the same way, then he will suffer because I can counter that with my jab, with right hands from distance."
.jpg?w=600)
