Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Birmingham Post
Birmingham Post
Business
Jon Robinson

Anthony Joshua-backed Pulseroll signs deal with Premier League side Burnley

Manchester-based percussion muscle therapy and recovery brand Pulseroll, which is backed by two-time heavyweight champion of the world Anthony Joshua, has signed a new deal with Premier League side Burnley.

The Clarets have named the company as their new official muscle recovery technology partner.

The business will see its products made available to club physios across the men’s first team, Burnley FC Women, under-23s and under-18s next season.

READ MORE: Global arm of advisory firm GCA Altium to be acquired in £428m deal

Burnley's head of commercial partnerships Ella Cummins said: "As Burnley FC continues to push innovation we’re thrilled to be partnering with a brand which is truly at the forefront of recovery technology and we wish Pulseroll a warm welcome to the Clarets family.

"We’re delighted that the men’s, women’s, and academy teams will all have access to Pulseroll’s cutting-edge products to aid their recovery during the season ahead."

The partnership will see Pulseroll provide the Premier League club with their range of vibrating foam rollers and balls, as well as its massage gun range.

Pulseroll currently has similar deals with the likes of British Rowing, British Gymnastics, Middlesex Cricket Club, as well as Norwich City and Sheffield United.

Pulseroll founder Paul McCabe added: "We are incredibly proud to partner with Burnley FC and supply them with our recovery products.

"The club has been on a fantastic journey to become an established Premier League club, which matches the plans and aspirations we have here at Pulseroll to become the leading provider of vibration therapy devices.

"We will work with the players and staff at Burnley to help them maximise the products and we look forward to seeing the benefits they will have on the team in the coming season."

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.