Ant and Dec picked up the Best Presenter Award at the National Television Awards last night - for the 20th year in a row.
While yet another win was hardly a surprise to viewers who have cherished the pair since they first appeared on Byker Grove in 1989, one nominee in particular had something to say about it.
Piers Morgan, who was up against the pair in the same category, seemed to take the loss on the chin, but he couldn't resist taking a hilarious swipe at Ant and Dec on Twitter after their win was announced.
He tweeted: "Wow! What a shock! Congrats to Ant & Dec. Thoroughly deserved 20th consecutive win - the way they held those jungle contestants to account during the pandemic was absolutely brilliant."
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Piers, who walked off the set of Good Morning Britain earlier this year after spending months grilling politicians on morning telly, has had a long-running 'feud' with Ant and Dec, with the pair hitting back at him online over the years.
The light-hearted rivalry has reared its head several times, particularly on Twitter, as they poke fun at each other's careers.
Back in 2019, Piers sparred with the duo online after they called him a "snowflake" following a joke they'd made about him on I'm a Celebrity... Get Me Out of Here!
The cheeky double act said 2019 contestant Kate Garraway was facing a "huge challenge" before adding: "but before she goes back to work with Piers Morgan, she’s got three weeks in the jungle!"
This prompted Piers to respond first thing next morning on Good Morning Britain. The hot-headed presenter said: "It took Ant and Dec about three seconds (to mention me)."
When the pair took to Twitter to accuse him of being a "snowflake," Piers had to have his say.
Responding to the pair, he tweeted: "At least I have my own Twitter account and don't have to share one with my mate."
But the cheeky Geordies were up for the battle and responded: "Oh yeah? Well our dads are bigger than your dad. Grow up you big wally!"
A year earlier, when Piers and Ant and Dec were nominated in the same category at the TV Times magazine awards, the ex-GMB presenter seized his moment to wind up the pair.
He tweeted: "Delighted to have been nominated as Favourite Presenter in the @tvtimesmagazine Awards. Vote for me if only to wipe the smug grin off those 2 cocky, snivelling little Geordie b*stards."
And when the double act were up against Piers again for this year's NTAs, he fancied his chances to beat them.
He joked the pair would "need medical attention" if he'd beat them to bag the award after 19 years of straight wins.
Piers said: "I think it's time the procession came to a shuddering halt and the Morgan bandwagon was rewarded with glory.
"We can't have those two little vain-glorious Geordies standing there for the 20th consecutive year. Ant got one one year when he hadn't even worked. It's ridiculous."
Despite their funny rivalry, the presenters always manage to make amends. After a brief dispute in 2019 when Piers was accused of mocking Ant McPartlin's addiction recovery, the ex-Mirror editor said they'd smoothed things over.
Speaking to The Sunday Mirror, he said: "When the story came out [Ant] gave me a call and said, ‘I want you to know there is no hard feelings my end, we are still pals'.
"I said, ‘Absolutely, mate. I don’t want to fall out over this'.
"I was teasing really, and maybe over-egged it. Now we just move on. We are still mates, it's fine."
